About Us

For almost 50 years now, Vern Eide Motorcars has been driving continued success through the people we serve. When our doors first opened in October of 1965 we had a staff of 19, including Vern himself. Today, the Vern Eide family has grown to over 250 employees and eight car dealerships spanning from our Vern Eide Chevy location in Albert Lea, Minnesota to our newest store: Vern Eide Honda Sioux City in Iowa. That steady growth gives us the opportunity to offer more vehicle choices to you, both new and pre-owned; including Acura, Buick, Chevrolet, Ford, GMC, Honda, Lincoln, and Mitsubishi.


At Vern Eide we take pride in doing business different than most car dealerships. It's all rooted in the EIDE EFFECT. Simply put, we believe in putting our customers, employees and community first. We want our customers to have the best car buying and service experience, at the best price. We've also made the choice to close on Sundays to give our employees a day of rest. And, because we care about the communities we serve, we partner with dozens of non-profit and charitable organizations throughout the region and the world - because true success is shared. The EIDE EFFECT is the good feeling we want people around us to experience because we truly put them first. It all starts with you, our customer, and that's why you are so important to us.


From our Vern Eide dealerships in Sioux Falls and Mitchell, SD and Albert Lea, MN, we are proud to be both an automotive and business leader in the communities we serve.

Every day we're committed to our customers, offering a wide selection of new and used cars, trucks, SUVs, and minivans. We are here to help you find the vehicle that fits your lifestyle. If it's fun and excitement you're looking for, Vern Eide has you covered with powersports vehicles from Vern Eide Motoplex, and two dedicated locations for Indian Motorcycle in South Dakota: Indian Motorcycle Sioux Falls and IMSTURGIS out West in Sturgis, SD.

If you need financing for your new or pre-owned vehicle, we'll help you find an option that works for you! Even if you have less than perfect credit, or are a first-time car buyer, you can trust that the Vern Eide professionals will make every effort to connect you with best financing option possible.

At Vern Eide we understand the importance of routine vehicle maintenance and service. That is why we also offer hassle-free, professionally managed service and parts departments with extended hours that fit within your busy life, with the best possible prices.

Please contact us if you have any questions or comments. We'd love to hear from you!

Vern Eide Motorcars offers a full selection of service areas including:




  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 6:00pm
  • Wednesday 8:00am - 6:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 6:00pm
  • Saturday 8:00am - 4:00pm
  • Sunday Closed